I’ve watched Formula 1 long enough to know when a personnel announcement carries weight beyond the press release. Allan McNish stepping into the race director role at Audi F1 is one of those moments. The timing tells you everything. Audi’s...
Continue reading...May 2026
Gucci and Alpine Isn’t Historic. It’s Just F1 Being F1.
Everyone is calling the Gucci-Alpine partnership a watershed moment. The first luxury fashion house to serve as title partner in Formula 1. A revolution in how brands engage with motorsport. Historic. It’s none of those things. The Gucci deal is...
Continue reading...F1’s 2026 Engine Rules Were Broken Before They Started
I’ve watched Formula 1 long enough to recognize when the sport’s governing body is doing damage control while pretending everything is going according to plan. The 2026 engine regulations were supposed to represent F1’s bold step into a sustainable future....
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