The Haas F1 team is now valued at over $1 billion. They’ve never won a race. They finished dead last in the constructors’ championship twice in the past four years. This makes zero sense until you understand what changed in 2021....
Continue reading...June 2026
The 2030 F1 Calendar: Where Money Talks and History Walks
The Formula 1 calendar is heading toward a quiet reshuffling by 2030, and the changes tell you everything about how modern sports business works. We may see fewer Middle Eastern races. Argentina and Thailand are the likely candidates to fill...
Continue reading...Briatore’s Backwards Formula for Building a Winning F1 Team
Most team principals think winning comes first, then the sponsors follow. Flavio Briatore understands the opposite is true. He built his entire approach around a simple inversion: commercial appeal is the precondition for becoming competitive. Build the money engine first,...
Continue reading...The Day Charles Leclerc Closed His Own Door
Charles Leclerc just signed a contract extension with Ferrari through 2028. The headlines called it a commitment. A show of faith. A vote of confidence in the Scuderia’s future. I think it might be the day he locked himself in....
Continue reading...Turkey’s F1 Return Signals the Calendar’s Next Decade
Turkey returns to Formula 1 in 2027 under a five-year deal that runs through 2031. It’s the 24th and final confirmed race on the calendar, the number F1 has declared as “the maximum comfortable number of events per season.” The...
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