Most team principals think winning comes first, then the sponsors follow. Flavio Briatore understands the opposite is true. He built his entire approach around a simple inversion: commercial appeal is the precondition for becoming competitive. Build the money engine first,...
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The Alpine Bidding War Reveals F1’s Real Power Struggle
When I first heard that both Toto Wolff and Christian Horner were eyeing a stake in Alpine, I knew this was bigger than just another F1 investment story. The rumors about Horner had been circulating for a while. His relationship...
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