Everyone is calling the Gucci-Alpine partnership a watershed moment. The first luxury fashion house to serve as title partner in Formula 1. A revolution in how brands engage with motorsport. Historic. It’s none of those things. The Gucci deal is...
Continue reading...renault
New Shareholders in Alpine
The Alpine Formula One team has new shareholders as of today. US-based Otro Capital purchased 24% of the team for just over $218 million on Monday December 18. They joined RedBird Capital Partners and Maximum Effort Investments as new shareholders...
Continue reading...