The Haas F1 team is now valued at over $1 billion. They’ve never won a race. They finished dead last in the constructors’ championship twice in the past four years. This makes zero sense until you understand what changed in 2021....
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Gucci and Alpine Isn’t Historic. It’s Just F1 Being F1.
Everyone is calling the Gucci-Alpine partnership a watershed moment. The first luxury fashion house to serve as title partner in Formula 1. A revolution in how brands engage with motorsport. Historic. It’s none of those things. The Gucci deal is...
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