ESPN’s 2025 Formula 1 viewership numbers tell a story that goes beyond simple growth metrics. When I first saw the data, what struck me wasn’t just that F1 was gaining viewers, it was how those numbers compared to NASCAR and...
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Verstappen’s Number Switch Isn’t About Nostalgia, It’s About Business
Max Verstappen switching to number 3 for 2026 caught me off guard at first. He’s raced with 33 since he entered F1. But here’s what clicked: this isn’t about sentiment. It’s about building a brand that outlasts his driving career....
Continue reading...F1’s Portugal Return Reveals the Sport’s Real Priorities
Formula 1 just announced something that tells you everything about where the sport is actually headed. Portugal’s Algarve International Circuit will host races in 2027 and 2028, replacing Zandvoort on the calendar. This isn’t just another venue swap. It’s a...
Continue reading...The Concorde Agreement Turned F1 Teams Into Investment Vehicles
When all ten Formula 1 teams signed the latest Concorde Agreement, most fans saw it as procedural, just another governance document getting renewed. I saw something different. This wasn’t about racing regulations or technical rules. Liberty Media just completed the...
Continue reading...When the Old Boys Club Writes Its Own Rules
Felipe Massa’s lawsuit just got the green light to proceed to trial. The court ruled he can pursue his conspiracy claims against Bernie Ecclestone, the FIA, and Formula One Management over the 2008 Crashgate scandal. He’s seeking $84 million in...
Continue reading...How F1 Teams Became Billion-Dollar Assets
The Sportico report showing F1 teams averaging $3.42 billion in value tells a story most people miss. This isn’t about racing getting more popular. This is about F1 fixing what was broken. A decade ago, teams were at risk of...
Continue reading...When a Billion People Aren’t Enough: What the Indian Grand Prix Teaches Us About Market Expansion
The Indian Grand Prix died after three years. The Buddh International Circuit was world-class. Drivers loved it. The infrastructure was there. India had over a billion people and a growing middle class. On paper, it looked perfect. But the grandstands...
Continue reading...What Malone’s Exit Really Means for F1’s Future
John Malone is stepping down as Liberty Media chairman at the end of 2025. Most coverage focuses on his media empire legacy or succession planning. I’m looking at something different. The real story is what happens when the long-term strategic...
Continue reading...F1 Cracked America By Ignoring The Obvious
When I saw the US Grand Prix pull 1.5 million viewers on ABC, my first thought was simple: it shows momentum. The numbers are still behind NASCAR. But that’s the point everyone misses. F1 isn’t competing with NASCAR. It never...
Continue reading...Bernie Built This Problem Then Complained About It
Bernie Ecclestone says he’s confused about Germany’s absence from F1’s calendar. He shouldn’t be. He created this exact situation. There’s truth in Bernie’s claim that financial issues killed the German Grand Prix. But pointing to money problems while ignoring who...
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