Formula 1 just announced something that tells you everything about where the sport is actually headed. Portugal’s Algarve International Circuit will host races in 2027 and 2028, replacing Zandvoort on the calendar. This isn’t just another venue swap. It’s a...
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The Concorde Agreement Turned F1 Teams Into Investment Vehicles
When all ten Formula 1 teams signed the latest Concorde Agreement, most fans saw it as procedural, just another governance document getting renewed. I saw something different. This wasn’t about racing regulations or technical rules. Liberty Media just completed the...
Continue reading...When the Old Boys Club Writes Its Own Rules
Felipe Massa’s lawsuit just got the green light to proceed to trial. The court ruled he can pursue his conspiracy claims against Bernie Ecclestone, the FIA, and Formula One Management over the 2008 Crashgate scandal. He’s seeking $84 million in...
Continue reading...How F1 Teams Became Billion-Dollar Assets
The Sportico report showing F1 teams averaging $3.42 billion in value tells a story most people miss. This isn’t about racing getting more popular. This is about F1 fixing what was broken. A decade ago, teams were at risk of...
Continue reading...When a Billion People Aren’t Enough: What the Indian Grand Prix Teaches Us About Market Expansion
The Indian Grand Prix died after three years. The Buddh International Circuit was world-class. Drivers loved it. The infrastructure was there. India had over a billion people and a growing middle class. On paper, it looked perfect. But the grandstands...
Continue reading...What Malone’s Exit Really Means for F1’s Future
John Malone is stepping down as Liberty Media chairman at the end of 2025. Most coverage focuses on his media empire legacy or succession planning. I’m looking at something different. The real story is what happens when the long-term strategic...
Continue reading...F1 Cracked America By Ignoring The Obvious
When I saw the US Grand Prix pull 1.5 million viewers on ABC, my first thought was simple: it shows momentum. The numbers are still behind NASCAR. But that’s the point everyone misses. F1 isn’t competing with NASCAR. It never...
Continue reading...Bernie Built This Problem Then Complained About It
Bernie Ecclestone says he’s confused about Germany’s absence from F1’s calendar. He shouldn’t be. He created this exact situation. There’s truth in Bernie’s claim that financial issues killed the German Grand Prix. But pointing to money problems while ignoring who...
Continue reading...Why Austin Keeps Beating Vegas and Miami
Formula 1 just extended its Circuit of the Americas contract through 2034. That’s an eight-year commitment to a venue that operates on fundamentally different economics than the sport’s other American races. The numbers tell you why. COTA drew 430,000 attendees...
Continue reading...Why COTA Just Became F1’s Real American Home
Formula 1 just extended its partnership with Circuit of the Americas through 2034. Eight more years in Austin, Texas. The headlines will focus on the contract length. I’m more interested in what this deal reveals about how F1 venues survive...
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