Lando Norris won the 2025 Formula 1 World Championship by just two points over Max Verstappen in Abu Dhabi, securing his first title with 423 points. The margin was razor-thin, but the implications are massive. This wasn’t just another championship....
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The $6 Billion Question: Why F1 Teams Are Becoming Tech Fortresses
When CrowdStrike CEO George Kurtz paid $300 million for a 5% stake in Mercedes F1, the headlines focused on the eye-popping $6 billion valuation. They missed the real story. Twenty years ago, former STASI agents broke into Renault’s F1 facilities...
Continue reading...When the Logo Changes Last: What Williams Racing Teaches Us About Real Transformation
I saw Williams Racing’s new logo drop for 2026 and my first thought was about timing. The rebrand comes after years of internal work most fans never saw. New systems. New people. New ways of operating. The visual refresh is...
Continue reading...Why Mercedes Chose Harmony Over Superstar Drama
Mercedes just confirmed George Russell and Kimi Antonelli for 2026, and I think they’re signaling something bigger than a driver lineup. They’re killing the superstar era. Look at what they didn’t do. They explored signing Max Verstappen over the summer....
Continue reading...George Russell Beat Lewis Hamilton And Nobody Noticed
I’ve watched Formula 1 long enough to know when something fundamental shifts beneath the surface. George Russell outqualified Hamilton 39-29 across their three seasons together at Mercedes. He won three races to Hamilton’s two. He outscored him in two of...
Continue reading...Wierd, Wacky Week
A different kind of WWW one might say. In just over a week, the following events took place: I’ve followed Formula One for the better part of forty years and I can’t think of a more consequential week during the...
Continue reading...Hamilton to Ferrari
February 1, 2024 is likely to go down in Formula One history as a significant day. That’s because seven-time F1 Champion Lewis Hamilton confirmed that he is moving from Mercedes to Ferrari. It’s difficult to overstate how big this news...
Continue reading...Silver to Red
Yesterday (January 31, 2024), I saw a tweet by Will Buxton that caught my attention. Today (February 1, 2024), the news came out and yes it is absolutely massive. So Lewis Hamilton will team Charles Leclerc at Ferrari starting in...
Continue reading...Toto ’til 2026
While Günther Steiner may be out of a job in Formula One right now, Toto Wolff will continue to have his for another three years. The Austrian extended his deal with AMG-Mercedes the other day and will continue to serve...
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