The January 2026 release of 3.5 million pages of Epstein files exposed something Formula 1 fans need to understand: the sport’s inner circle had deeper ties to Jeffrey Epstein than almost any other major sport. Front Office Sports reported that...
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Verstappen’s Number Switch Isn’t About Nostalgia, It’s About Business
Max Verstappen switching to number 3 for 2026 caught me off guard at first. He’s raced with 33 since he entered F1. But here’s what clicked: this isn’t about sentiment. It’s about building a brand that outlasts his driving career....
Continue reading...F1’s Portugal Return Reveals the Sport’s Real Priorities
Formula 1 just announced something that tells you everything about where the sport is actually headed. Portugal’s Algarve International Circuit will host races in 2027 and 2028, replacing Zandvoort on the calendar. This isn’t just another venue swap. It’s a...
Continue reading...What Malone’s Exit Really Means for F1’s Future
John Malone is stepping down as Liberty Media chairman at the end of 2025. Most coverage focuses on his media empire legacy or succession planning. I’m looking at something different. The real story is what happens when the long-term strategic...
Continue reading...F1 Cracked America By Ignoring The Obvious
When I saw the US Grand Prix pull 1.5 million viewers on ABC, my first thought was simple: it shows momentum. The numbers are still behind NASCAR. But that’s the point everyone misses. F1 isn’t competing with NASCAR. It never...
Continue reading...F1 Chose Spectacle Over Sport and Fans Notice
Sao Paulo, 2008. The season finale. The broadcast alternated between track and garages with surgical precision. Felipe Massa crossed the line first, the crowd’s roar audible over screaming engines. Cut to the McLaren garage where tension gripped every face as...
Continue reading...Team Valuations, 2023
A few months ago, Forbes published an article estimating the valuations of all ten Formula One teams. The TLDR of this article is that the value of all F1 teams has increased significantly in the past few years, making them...
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