When Jensen Button joined Aston Martin as a brand ambassador, most people probably saw it as another retired driver getting a cushy gig. Show up at events, wear the logo, collect the check. I see something completely different. This move...
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Adrian Newey’s Aston Martin Gambit Could Rewrite F1’s Leadership Playbook
When I first heard Adrian Newey would become Aston Martin’s team principal in 2026, my gut reaction was simple: this doesn’t make sense. Here’s a design genius who left Red Bull partly because of political distractions, now stepping into arguably...
Continue reading...Aston Martin Appoints Jak Crawford as Test and Reserve Driver for 2026
Aston Martin has named young American racing talent Jak Crawford as the team’s test and reserve driver for the 2026 season. The timing of this appointment isn’t coincidental. It positions Crawford at the center of one of Formula 1’s most...
Continue reading...Why Honda Might Force Aston-Martin’s Hand in 2026
Aston-Martin just announced Jak Crawford as their reserve driver for 2026. Most people see a routine development signing. I see a team building insurance against a problem they can’t talk about publicly. The problem has a name; Lance Stroll. The Power...
Continue reading...Alonso Wants to Quit If He Wins
Most F1 drivers dream of going out on top. Fernando Alonso has turned that logic upside down. The two-time champion recently revealed his retirement plans hinge on Aston Martin’s 2026 performance. But here’s the twist: success makes him more likely...
Continue reading...Golden Rules
First a short, then a long(er) expansion on the subject. Recently on the Formula For Success podcast, Eddie Jordan explained why Yuki Tsunoda is still with the team formerly known as Alpha Tauri. He recalls a similar situation when he...
Continue reading...Suzuka Stays!
Suzuka’s contract extension was one bit of news that was somewhat lost in all the commotion of the last few weeks. For many fans, the announcement that the iconic circuit would continue to host the Japanese Grand Prix through 2029...
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