I think about Felipe Massa crossing that finish line in São Paulo more than I probably should. He won the race. He did everything right. For 39 seconds, he was a world champion. Then Lewis Hamilton passed Timo Glock in...
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When a Billion People Aren’t Enough: What the Indian Grand Prix Teaches Us About Market Expansion
The Indian Grand Prix died after three years. The Buddh International Circuit was world-class. Drivers loved it. The infrastructure was there. India had over a billion people and a growing middle class. On paper, it looked perfect. But the grandstands...
Continue reading...What Malone’s Exit Really Means for F1’s Future
John Malone is stepping down as Liberty Media chairman at the end of 2025. Most coverage focuses on his media empire legacy or succession planning. I’m looking at something different. The real story is what happens when the long-term strategic...
Continue reading...Why Honda Might Force Aston-Martin’s Hand in 2026
Aston-Martin just announced Jak Crawford as their reserve driver for 2026. Most people see a routine development signing. I see a team building insurance against a problem they can’t talk about publicly. The problem has a name; Lance Stroll. The Power...
Continue reading...F1 Cracked America By Ignoring The Obvious
When I saw the US Grand Prix pull 1.5 million viewers on ABC, my first thought was simple: it shows momentum. The numbers are still behind NASCAR. But that’s the point everyone misses. F1 isn’t competing with NASCAR. It never...
Continue reading...Bernie Built This Problem Then Complained About It
Bernie Ecclestone says he’s confused about Germany’s absence from F1’s calendar. He shouldn’t be. He created this exact situation. There’s truth in Bernie’s claim that financial issues killed the German Grand Prix. But pointing to money problems while ignoring who...
Continue reading...Why Austin Keeps Beating Vegas and Miami
Formula 1 just extended its Circuit of the Americas contract through 2034. That’s an eight-year commitment to a venue that operates on fundamentally different economics than the sport’s other American races. The numbers tell you why. COTA drew 430,000 attendees...
Continue reading...Why Colton Herta Had To Step Backwards
When I heard Colton Herta was joining Hitech for F2, my first reaction was relief. Hitech is a top-notch team. He’ll have the equipment to succeed. Then the frustration hit. Herta has nine IndyCar wins. Nineteen podiums across seven seasons....
Continue reading...When Two Racing Teams Claimed One Champion
In July 2022, Chip Ganassi Racing announced they’d exercised their option to keep Alex Palou for 2023. Hours later, McLaren Racing announced they’d signed the same driver. Two sophisticated racing organizations with experienced legal teams both believed they had valid...
Continue reading...Why COTA Just Became F1’s Real American Home
Formula 1 just extended its partnership with Circuit of the Americas through 2034. Eight more years in Austin, Texas. The headlines will focus on the contract length. I’m more interested in what this deal reveals about how F1 venues survive...
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