When I saw the US Grand Prix pull 1.5 million viewers on ABC, my first thought was simple: it shows momentum. The numbers are still behind NASCAR. But that’s the point everyone misses. F1 isn’t competing with NASCAR. It never...
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Bernie Built This Problem Then Complained About It
Bernie Ecclestone says he’s confused about Germany’s absence from F1’s calendar. He shouldn’t be. He created this exact situation. There’s truth in Bernie’s claim that financial issues killed the German Grand Prix. But pointing to money problems while ignoring who...
Continue reading...Why Austin Keeps Beating Vegas and Miami
Formula 1 just extended its Circuit of the Americas contract through 2034. That’s an eight-year commitment to a venue that operates on fundamentally different economics than the sport’s other American races. The numbers tell you why. COTA drew 430,000 attendees...
Continue reading...Why COTA Just Became F1’s Real American Home
Formula 1 just extended its partnership with Circuit of the Americas through 2034. Eight more years in Austin, Texas. The headlines will focus on the contract length. I’m more interested in what this deal reveals about how F1 venues survive...
Continue reading...F1 Chose Spectacle Over Sport and Fans Notice
Sao Paulo, 2008. The season finale. The broadcast alternated between track and garages with surgical precision. Felipe Massa crossed the line first, the crowd’s roar audible over screaming engines. Cut to the McLaren garage where tension gripped every face as...
Continue reading...Why Calls For F1’s Korean Return Miss The Point
When I hear people calling for F1 to return to South Korea, my immediate reaction is simple: it’s way too premature. The three Korean Grands Prix from 2010 to 2013 weren’t just unsuccessful. They were a masterclass in what happens...
Continue reading...Apple’s F1 Deal Trades Growth For Control
When I first heard Apple was finalizing a deal to take over F1 broadcasting rights in America, my gut reaction wasn’t excitement. It was concern. The headlines are calling this a revolution in how we watch racing. But the math...
Continue reading...The Grid Finally Gets Bigger
Cadillac is officially joining the Formula 1 grid in 2026. After years of speculation and resistance, F1 is expanding to 11 teams for the first time since 2016. This matters more than most people realize. I’ve been saying Cadillac was...
Continue reading...FIA v. FOM, Round 1
Well, in less than 48 hours the stories about Toto and Susie Wolff being investigated by the FIA for alleged conflict of interest came and went. While the story had a short life and nothing came of it, I reckon...
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