Aston Martin has named young American racing talent Jak Crawford as the team’s test and reserve driver for the 2026 season. The timing of this appointment isn’t coincidental. It positions Crawford at the center of one of Formula 1’s most...
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The $6 Billion Question: Why F1 Teams Are Becoming Tech Fortresses
When CrowdStrike CEO George Kurtz paid $300 million for a 5% stake in Mercedes F1, the headlines focused on the eye-popping $6 billion valuation. They missed the real story. Twenty years ago, former STASI agents broke into Renault’s F1 facilities...
Continue reading...When the Old Boys Club Writes Its Own Rules
Felipe Massa’s lawsuit just got the green light to proceed to trial. The court ruled he can pursue his conspiracy claims against Bernie Ecclestone, the FIA, and Formula One Management over the 2008 Crashgate scandal. He’s seeking $84 million in...
Continue reading...Ford’s F1 Gamble: Why 2027 Will Tell Us Everything
Ford walked away from Formula 1 in 2004 after years of disappointment. Now they’re back, partnering with Red Bull for the 2026 season and beyond. Everyone’s asking the same question: will this time be different? I think it will be....
Continue reading...How F1 Teams Became Billion-Dollar Assets
The Sportico report showing F1 teams averaging $3.42 billion in value tells a story most people miss. This isn’t about racing getting more popular. This is about F1 fixing what was broken. A decade ago, teams were at risk of...
Continue reading...Audi’s F1 Gamble: Can They Break the Manufacturer Entry Curse?
Audi just revealed their R26 concept livery in titanium, carbon black, and red. The car debuts in 2026 with Nico Hulkenberg and Gabriel Bortoleto behind the wheel. CEO Gernot Dollner set a clear target: win a World Championship by 2030....
Continue reading...Ferrari’s Leadership Crisis: Why Blaming Drivers Ignores the Real Problem
When Ferrari president John Elkann publicly criticized Lewis Hamilton and Charles Leclerc after the Sao Paulo Grand Prix disaster, he revealed more about Ferrari’s dysfunction than any double DNF ever could. The facts are brutal. Ferrari dropped from second to...
Continue reading...Alpine’s Colapinto Gamble Shows F1’s New Reality: Potential Beats Experience
Alpine just locked down Franco Colapinto with a multi-year deal, buying him out from Williams and promoting him to a race seat for 2025. The move tells you everything about where F1 team strategies are heading right now. Teams are...
Continue reading...When Champions Choose Family: The Wisdom in Jenson Button’s Retirement
Jenson Button announced his retirement from professional racing this week. His final race will be the Eight Hours of Bahrain on November 8. The announcement itself tells you everything you need to know about why this decision matters. Button isn’t...
Continue reading...When the Logo Changes Last: What Williams Racing Teaches Us About Real Transformation
I saw Williams Racing’s new logo drop for 2026 and my first thought was about timing. The rebrand comes after years of internal work most fans never saw. New systems. New people. New ways of operating. The visual refresh is...
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