When I saw the US Grand Prix pull 1.5 million viewers on ABC, my first thought was simple: it shows momentum. The numbers are still behind NASCAR. But that’s the point everyone misses. F1 isn’t competing with NASCAR. It never...
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Why Austin Keeps Beating Vegas and Miami
Formula 1 just extended its Circuit of the Americas contract through 2034. That’s an eight-year commitment to a venue that operates on fundamentally different economics than the sport’s other American races. The numbers tell you why. COTA drew 430,000 attendees...
Continue reading...Why COTA Just Became F1’s Real American Home
Formula 1 just extended its partnership with Circuit of the Americas through 2034. Eight more years in Austin, Texas. The headlines will focus on the contract length. I’m more interested in what this deal reveals about how F1 venues survive...
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