Audi became the first team to run a 2026 Formula 1 car when they took the R26 to Barcelona on January 9-10. The headlines focused on the marketing spectacle. I wanted to look deeper. When I first heard about this...
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Audi’s F1 Gamble: Can They Break the Manufacturer Entry Curse?
Audi just revealed their R26 concept livery in titanium, carbon black, and red. The car debuts in 2026 with Nico Hulkenberg and Gabriel Bortoleto behind the wheel. CEO Gernot Dollner set a clear target: win a World Championship by 2030....
Continue reading...Audi, the Denouement
It looks like Audi will enter Formula One in 2026 now that they have committed to a takeover of the Sauber Team. They will complete their purchase of the team and continue with their preparations for 2026. This comes after...
Continue reading...The Audi Entry?
After recent reassurances that their entry into Formula One (via purchase of the Sauber F1 Team) was on-track, most expected that things were going smoothly with Audi. They now own 50% of Sauber and have people in both Germany and...
Continue reading...The Pursuit of VAG
For over two decades, Formula One has ardently pursued Volkswagen-Audi Group (VAG) in an attempt to get them in the sport. Initially, the goal was to get one of their brands to become an engine supplier, which made a lot...
Continue reading...Audi; In or Out?
Just the other day I ran across a few posts regarding Audi’s participation in F1. As in they may NOT join the grid in 2026. While this seems stupefying, it may have some legs. Consider the following… One of VAG...
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