Alpine just locked down Franco Colapinto with a multi-year deal, buying him out from Williams and promoting him to a race seat for 2025. The move tells you everything about where F1 team strategies are heading right now. Teams are...
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When the Logo Changes Last: What Williams Racing Teaches Us About Real Transformation
I saw Williams Racing’s new logo drop for 2026 and my first thought was about timing. The rebrand comes after years of internal work most fans never saw. New systems. New people. New ways of operating. The visual refresh is...
Continue reading...New Shareholders in Alpine
The Alpine Formula One team has new shareholders as of today. US-based Otro Capital purchased 24% of the team for just over $218 million on Monday December 18. They joined RedBird Capital Partners and Maximum Effort Investments as new shareholders...
Continue reading...Davide Brivio Leaving Alpine
Just when I was going to write a post of F1 team valuations, one team makes a change at the top. After just three seasons with Alpine, Davide Brivio is leaving them at the end of the year. He was...
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